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 | | DOLCE ITALIA (Italian website: www.dolceitalia.net) is a trademark registered by AIDI-- the Association of Italian Confectionery Industries. |
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 | | AIDI, founded 1967, is a 100+ member organization consisting of both market leaders and small artisan firms specializing in Italian sweets including cake, cookies, ice-cream, chocolate and candy. |
DOLCE ITALIA and AIDI
- Provide information, promotions and PR campaigns promoting Italian sweets around the world.
- Support websites and publications featuring Italian sweets specialties .
- Spearhead initiatives aimed at safeguarding the quality and traditional recipes of Italian sweet specialties, especially against counterfeits.
- Host an exhibition on Italian sweets at CIBUS--Italy's Fancy Food Show--that takes place every two years.
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DOLCE ITALIA in the USA
Dolce Italia is dedicated to:
- Sharing with American consumers the superb quality, variety and flavors unique to authentic Italian sweets
- Educating Americans about the wide range of Italian sweets, including its lesser known traditional specialties
- Exposing the many imitation products on the market that hint at Italian origins, but are not made in Italy and do not adhere to Italy's strict quality standards
- Promoting Italian products made with genuine, healthy ingredients
- Sharing the history of Italy's exceptional confection and baking traditions with American consumers
- Presenting new ways in which Americans can experience a genuine taste of Italy in their own homes, while retaining Italy's customary loyalty to distinctive local foods and wines
BUONITALIA
 | | BUONITALIA SPA (www.buonitaliaspa.it) is the leading Italy-based company responsible for promoting, internationalizing, and safeguarding Italian agricultural, food, and wine products. Buonitalia Spa is launching a series of marketing initiatives in the United States to help Americans recognize authentic Italian food and wines. |
Buonitalia Spa was established by the Italian Ministry of Agricultural, Food and Forestry Policies (Mipaaf), to combat imitation and non-authentic products in the global marketplace.
Buonitalia Spa is committed to several large-scale promotional campaigns across North America in 2010. These initiatives will be carried out in partnership with several US-based collaborators such as Madison Square Garden, with the New York Knicks Team, the renowned restaurateur and TV personality Lidia Bastianich and Zagat survey.
The Colangelo & Partners Public Relations firm has been retained to assist Buonitalia Spa in their efforts to publicize, promote, and educate American consumers about the importance of recognizing authentic Italian products. In addition, Buonitalia Spa is reaching out to retailers and journalists to assist in its efforts to educate and safeguard the "Made in Italy" standard of excellence.
END ON A SWEET NOTE
 END ON A SWEET NOTE is a consumer campaign coordinated by AIDI with the support of BUONITALIA and the Italian Ministry of Agriculture.
The End on A Sweet Note initiative has two goals:
One is to educate consumers about the many imitation products on the market that claim to be "Italian" but are not. These products are an affront to high standards the Italian government sets for not only the manufacture of its sweets, but also the quality of its Italian ingredients including nuts, butter, milk, and flour.
Second, End on a Sweet Note, aims to educate the American consumer on true Italian food and wine pairings. There is a vast world of both authentic Italian desserts-cookies, cakes, ice cream, chocolate-as well as authentic Italian after-dinner spirits including Asti Spumante docg, amari, and grappa and it is End on a Sweet Note's goal is help Americans optimize their enjoyment of authentic Italian food and wines.
AIDI sets strict guidelines for members
 Italy's sweets making dates back to ancient Roman times. Then, as today, Italians create pure desserts that reflect the simplicity of their cuisine using locally grown and made products concentrating on Italy's rich grains, regional honey, flavorful eggs and butter, and the country's best nuts and fruits.
AIDI, the Italian Association of Industrial Sweets Makers, works hard to insure that the Italian traditions of purity and quality continue. AIDI has set out regulations governing the types and minimum quantities of ingredients permitted in its sweets. These are some of the world's strictest rules governing the manufacture of food. So, when you want the true taste of Italian sweets, buy only Italian-made sweets.
Italian law protects certain designated sweets, including: Amaretti and Savoiardi cookies and Colomba, Pandoro and Panettone cakes. These laws are to preserve their purity, recipe and flavor, and set strict criteria for both ingredients and manufacturing process.
Ever since the 1930's, in Italy, the quality of chocolate was  acknowledged to be worthy of legislative consideration. Italy makes a clear differentiation between "chocolate" and imitation products, which use non-traditional added ingredients such as tropical oils. Those sorts of imitators were defined in Italy as "surrogate chocolate".
In 2003, a European Directive allowed European Union countries the option of using a maximum of 5% vegetable fats, such as tropical oil, in place of cocoa butter and still label their product as "chocolate." However, all A.I.D.I. members decided NOT to take this option. All AIDI members use only 100% cocoa butter in their chocolate, so as not to change Italy's long history of producing quality chocolate. Italian chocolate has always used only 100% pure cocoa butter, a noble and costly genuine ingredient.
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